Liva launches 3rd LAPF studio in Tiruppur

2018/07 12 10:07

Courtesy: LAPF

Courtesy: LAPF
Liva, a leading fashion ingredient brand from the Aditya Birla Group, has announced the launch of its state-of-the-art Liva Accredited Partner Forum (LAPF) studio in Tirupur. This is the third such studio after Noida and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.

Tiruppur Studio has a collection of more than 2,000 fabric innovations of viscose, modal and excel. Technical specifications, uniqueness of the fabric and marketing stories are available in wide variety of fabrics including woven, knitted, flat knitted etc. Liva’s seasonal collection specially designed by the in-house designers will be on display in the studio to align global buyers to the cluster.

The collaboration between Tirupur Exporters Association (TEA) and Birla Cellulose brings seamless alignment with global innovation and ensures preference for the cluster’s products with global brands. One important aspect of differentiation is the sustainability credentials of both Tirupur Cluster and Birla Cellulose which would be communicated through a benefit story. Focusing on best in quality and cost is of paramount importance for greater operational efficiency, a must for the cluster to be competitive against global knitwear hubs, Aditya Birla said in a press release.

The launch witnessed the presence of Dilip Gaur, business director, pulp and fibre business Aditya Birla Group and managing director, Grasim Industries and Raja M Shanmugam, president TEA.

"I recall the meeting, we had with leaders of TEA last year and the seed was sown for a much deeper collaboration between Liva and TEA. Today we are happy to launch LAPF Studio at Tirupur along with TEA, which I feel serve as a fountain of innovation for man-made cellulose fibre based knitted apparel," Gaur said.

"Our vision in TEA has been always to work towards excellence in buyer engagement, infrastructure and product innovation through collaboration. In this direction we see LAPF Studio as a platform for fuelling business growth for the Tirupur cluster. We look forward for innovations in fabric and Liva seasonal collection," Shanmugam said. (RR)

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